3 Tips To Market Your Dental Practice
Competition for customers is fierce in the dental market. If you’re looking to expand your client base and attract rave reviews, here are some top tips to market your dental practice.
Top Dental Marketing Tips
To put your dental business on the map, here are 3 top tips:
- Update your website and drive traffic
The first step to take when marketing your dental practice is to update your website and ensure that prospective patients can find you online. Your website should be slick and mobile-friendly and it should contain useful information for patients and prospective clients. Include information about the team, the history of the practice, the services available and payment options and fees. Make sure your landing pages have a clear call to action and link to your contact page and social media profiles. Use SEO (search engine optimisation) and paid ads, such as Google Ads, to increase traffic to your site. It is particularly beneficial to include a local element in your content. Studies show that over 84% of smartphone users will contact or visit a business within 24 hours of conducting a local search.
- Understand the importance of reviews and recommendations
Over 90% of people now read reviews before they contact an organisation or make a purchase. Dental and medical practices can boost search rankings, social media profiles and lead generation by obtaining impressive review scores. Encourage existing clients to leave reviews, prioritise customer service and use feedback to highlight areas for improvement. Share reviews and testimonials on social media and your website and build your presence on online directories and listings.
- Hire a dental marketing agency
Digital marketing can help dentists to find new patients, expand their reach and spread the word. Hiring an experienced dental marketing agency is an excellent way to reap the rewards of targeted, tailored strategies and campaigns. Working with marketing teams that have experience in the dental industry is important, as there are unique challenges to overcome and requirements to consider.
Marketing can put dental practices on the map. If you need advice, or you’re looking to build your client list, contact Blacktide today.